Errol Olivar's Final Project Proposal

INTRODUCTION	This site is about my friend who is a certified personal trainer that preaches good health, nutrition, and exercise. The name for the site will be "To the Limit". I chose this site because my friend does not have a website to promote his expertise and services.
SITE GOALS	· The clients goals of this website are to preach and promote to individuals overall wellness with nutrition and exercise and to make a positive impact in their lives. · The goal of the website is to garner support and a steady clientele who are interested in hiring my friend to improve their health and fitness. This will be achieved by maintaining a focused approach to social media as a way of marketing the business. · By tracking the amount of followers through the social media marketing campaign, we will be able to gauge the interest in the site and the service itself and to redevelop new ways of marketing the site to various niche markets.
AUDIENCE	This site is primarily geared towards individuals who do not actively engage in physical activity. 'Actively engaging' means those who exercise or train at least three days out of the week. It is also primarily geared towards an audience that are looking to change their routine when it comes to what they eat. The site is not aimed specifically to a general group because the point of the site is to promote good overall health for all individuals who are interested in making a positive difference in their lives.
AUDIENCE PROFILE	Gerald is a 37 year old working father who works 12 hour days and 80 hours a week as a Financial Executive of an Investment Banking firm. Due to the nature of his work and the time spent, he is unable to get his body in good health as he cannot find the time to eat properly and exercise routinely. He is noticing that the stress of his work and the time spent away from his family has led him to get sick on numerous occasions and require visits to his doctor. While browsing on both the social and professional media sites, he comes across the title "To the Limit" and a picture of a middle-aged woman performing a kettle bell swing. With his attention caught instantly, he clicks the link to the site. While browsing the site, he learns various information about general and overall health for the working person all the way to the boxer who is training for a fight. He reads the section on 'Fitting in a workout for the working individual' and immediately tries the routine. Impressed with what he has read so far, Gerald inputs his contact information to schedule a time to meet and to take one of the weekend bootcamp/cross-fit classes.
CLIENT	The client is the Certified Personal Trainer, who is the owner of the business as well as the instructor.
CONTENT BRAINSTORM	Tentative list of items the site will contain: · Workout of the day (Wod) · Nutritional plan · Pictures of members · Class Schedule · Videos on workouts, preparing healthy meals · Affiliates · Downloadable PDF's/Docs to track your meals, workouts · Stories of success · Blog · Online Store · Contact Us · Tip of the day · Goal section · My Account · Facebook, Twitter, Tumblr, etc. link · Picture Gallery · Forum · Banner
SIMILAR SITES	http://www.thestrongholdsd.com http://www.crossfit858.com http://www.24hourfitness.com
INTERFACE	The site will be designed to be straight-forward and simple to navigate. The fonts for the links in the boxes will be big enough to read, but not look cluttered. The color scheme will be set-up so that sections of the site will all stand-out without crowding each other. The navigation of the site will be set-up in a similar manner as a blog site, where you will scroll down to view the material for each day.
FLOWCHART
SKETCHES	Home Page Sketch Sub-page (Wod)