MockMemories.com will offer a fantasy photo service, in which customers can upload a photo, and choose an epic setting for the subject. This idea is in response to a growing demand for these images.

• To create a market for customized fantasy images, and epic photo manipulation.
• To provide a unique service, at reasonable prices, with quick turnaround time.
• To generate a moderate flow of custom orders, focusing on quality over quantity.

This site is aimed at the new generation of digitally connected males and females, aged 15-35. Users will be web-savy, and understand the mechanics of the site's process. This demographic will find the offered service relevant and entertaining, as well as have uses for the final product.

John is a 23 year old photographer, who is very comfortable using social network websites to connect with industry professionals and promote his art. His income is low and sporadic, and he is constantly updating his profile to attract freelance work and build his portfolio. He saved up for a 27 inch iMac that he considers a necessary tool in his "career". John enjoys clean, modern websites, that have a unique artistic feel. He will shell out a few bucks for a fancy picture to distinguish his profile, and of course, make himself look cool.

I am both creator and client of the final design.

• examples/gallery
• FAQs
• contact info
• order form/instructions
• photo submission tips
• custom options
• upload page
• download page?
• login/cart?

• http://blingee.com/ (simple, tabbed, user designs using applet)
• http://www.imagechef.com/ (basic apple-like interface, too flashy/busy)
• http://www.fantasyphotossite.com/ (too non-specific, NO MUSIC!, nice dark, professional look)

The basic layout will consist of a dark artistic background, behind clean white blocks of content. Being a site that will attempt to attract creative, social professionals and pop-culture fans, the site will attempt a professional look, while showcasing the high-quality creativity of the design-side.

Color scheme will surround the bright whites and yellows of a camera's flash trail, and a professional blue, set against a dark background. Navigation will be vertical, with possible tabbed horizontal elements.